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Language: en
Pages: 233
Pages: 233
Type: BOOK - Published: 2020-07-16 - Publisher: SAGE Publications
Why just read about creating a PR campaign when you can actually create a campaign yourself as you learn? By combining coverage of fundamental PR campaign conce
Language: en
Pages: 204
Pages: 204
Type: BOOK - Published: 2020-08-25 - Publisher: Sage Publications, Incorporated
Why just read about creating a PR campaign when you can actually create a campaign yourself as you learn? By combining coverage of fundamental PR campaign conce
Language: en
Pages: 306
Pages: 306
Type: BOOK - Published: 2018-02-20 - Publisher: SAGE Publications
Using a hands-on approach, this text provides an introduction to the process of creating effective PR campaigns, with real examples and contemporary case studie
Language: en
Pages: 196
Pages: 196
Type: BOOK - Published: 2000 - Publisher: Kogan Page Publishers
Praise and Reviews `Practical and easy to read...takes the reader step by step through each crucial stage of a campaign, covering all the vital areas`SCOTTISH I
Language: en
Pages: 296
Pages: 296
Type: BOOK - Published: 2000 - Publisher: Addison-Wesley Longman
A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, curre