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Language: en
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Pages: 224
Type: BOOK - Published: 2015-12-03 - Publisher: Kogan Page Publishers
Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for
Language: en
Pages: 200
Pages: 200
Type: BOOK - Published: 2010-06-03 - Publisher: Kogan Page Publishers
Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good plan
Language: en
Pages: 196
Pages: 196
Type: BOOK - Published: 2000 - Publisher: Kogan Page Publishers
Praise and Reviews `Practical and easy to read...takes the reader step by step through each crucial stage of a campaign, covering all the vital areas`SCOTTISH I
Language: en
Pages: 428
Pages: 428
Type: BOOK - Published: 2006-11-06 - Publisher: Routledge
Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techn
Language: en
Pages: 228
Pages: 228
Type: BOOK - Published: 2004 - Publisher: Kogan Page Publishers
Develop your skills in the increasingly demanding public relations industry, by identifying the key functional areas of PR from the practitioner's point of view