Foundations of Marketing
Download or Read eBook Foundations of Marketing PDF written by John Fahy and published by McGraw-Hill Europe. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle.
Author | : John Fahy |
Publisher | : McGraw-Hill Europe |
Total Pages | : 0 |
Release | : 2012 |
ISBN-10 | : 0077137019 |
ISBN-13 | : 9780077137014 |
Rating | : 4/5 (19 Downloads) |
Book Synopsis Foundations of Marketing by : John Fahy
Book excerpt: This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.