Related Books
Language: en
Pages: 975
Pages: 975
Type: BOOK - Published: 2020-10-05 - Publisher: SAGE
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more op
Language: en
Pages: 670
Pages: 670
Type: BOOK - Published: 2022-06-10 - Publisher: SAGE
Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations an
Language: en
Pages: 425
Pages: 425
Type: BOOK - Published: 2022-06-16 - Publisher: SAGE
Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising
Language: en
Pages: 458
Pages: 458
Type: BOOK - Published: 2015-09-15 - Publisher: SAGE
Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impa
Language: en
Pages: 470
Pages: 470
Type: BOOK - Published: 2011-11-15 - Publisher: SAGE
For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social mark