Related Books
Language: en
Pages: 179
Pages: 179
Type: BOOK - Published: 2023-12-18 - Publisher: Taylor & Francis
Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approach
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2023-11-30 - Publisher: Routledge
Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approach
Language: en
Pages: 249
Pages: 249
Type: BOOK - Published: 2021-06-18 - Publisher: Rowman & Littlefield
"This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media profession
Language: en
Pages: 380
Pages: 380
Type: BOOK - Published: 2002 - Publisher: Univ. of Queensland Press
The first comprehensive integration of industry and academic audience research in Australia, this book introduces new directions in method and analysis. It is a
Language: en
Pages: 562
Pages: 562
Type: BOOK - Published: 2013-12-04 - Publisher: John Wiley & Sons
This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences