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Type: BOOK - Published: 2013-03-04 - Publisher: John Wiley & Sons
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Type: BOOK - Published: 1993-02-01 - Publisher: National Academies Press
This book examines the changing character of commercial technology development and diffusion in an integrated global economy and its implications for U.S. publi
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This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small
Language: en
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Type: BOOK - Published: 2016-04-01 - Publisher: Routledge
With intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more accountable and deliver measu
Language: en
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Type: BOOK - Published: 2010-05-24 - Publisher: John Wiley & Sons
Despite the fact that vast engineering networks are the foundations of modern society, the services that technology companies provide over them have been a rela