Related Books
Language: en
Pages: 276
Pages: 276
Type: BOOK - Published: 2008 - Publisher:
An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for profession
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2016-09-08 - Publisher: National Geographic Books
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of
Language: en
Pages: 320
Pages: 320
Type: BOOK - Published: 2016-08-10 - Publisher: Thames & Hudson
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2016 - Publisher:
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2006 - Publisher:
"How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways. Ideas are what make advertising great, but they're elusive