The 46 Rules of Genius
Author | : Marty Neumeier |
Publisher | : |
Total Pages | : 0 |
Release | : 2022-11 |
ISBN-10 | : 9798987158401 |
ISBN-13 | : |
Rating | : 4/5 (01 Downloads) |
Book excerpt: The rules in this book are as timeless as they can be. None of them are new, yet they can help you create something new. Michelangelo didn't invent the hammer and chisel, but by using these tools he sculpted the Pietà. Just as you can't shape a block of marble with your bare hands, you can't shape ideas with your bare mind. You need rules. Rules are the tools of genius. Use them when they help; put them aside when they don't.I've purposely written a concise book. Most of the creative people I know are consumed by their projects, and reading a long book is a luxury they can't always afford. So here's a slim volume with bite-size advice. You can reach into it randomly, underline its salient points, return to the rules as needed.I make no claims of completeness for The 46 Rules of Genius. Instead, I've chosen to focus on the principles most often ignored, forgotten, or heedlessly broken. It starts with some advice on strategy-or how to get the right idea. It continues with practical tips on execution-how to get the idea right. From there it moves to building your creative skills over time, and finally to putting your brilliance to work in the larger world.