Student Workbook to Accompany Crisis Communications
Author | : Kathleen Fearn_Banks |
Publisher | : Taylor & Francis |
Total Pages | : 115 |
Release | : 2016-08-25 |
ISBN-10 | : 9781134972746 |
ISBN-13 | : 1134972741 |
Rating | : 4/5 (46 Downloads) |
Book excerpt: No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.