Strategic Marketing Management
Download or Read eBook Strategic Marketing Management PDF written by Richard Malcolm Sano Wilson and published by Routledge. This book was released on 2005 with total page 884 pages. Available in PDF, EPUB and Kindle.
Author | : Richard Malcolm Sano Wilson |
Publisher | : Routledge |
Total Pages | : 884 |
Release | : 2005 |
ISBN-10 | : 9780750659383 |
ISBN-13 | : 0750659386 |
Rating | : 4/5 (83 Downloads) |
Book Synopsis Strategic Marketing Management by : Richard Malcolm Sano Wilson
Book excerpt: This new, revised and updated third edition includes completely new chapters and extensive new material covering issues such as the changing role of marketing, approaches to analyzing marketing capability, e-marketing, branding, customer relationship management myopia and the decline of loyalty.