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Type: BOOK - Published: 2006-07-25 - Publisher: McGraw-Hill/Irwin
'Sports Marketing' provides unique coverage of current topics such as sponsorship, including post-event evaluation, the growing global sports marketing industry
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Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little o
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Type: BOOK - Published: 2005 - Publisher: Prentice Hall
Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of th
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