Related Books
Language: en
Pages: 195
Pages: 195
Type: BOOK - Published: 2021-02-24 - Publisher: Springer Nature
This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a va
Language: en
Pages: 195
Pages: 195
Type: BOOK - Published: 2022-02-25 - Publisher: Springer
This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a va
Language: en
Pages: 184
Pages: 184
Type: BOOK - Published: 2016-09-08 - Publisher: Springer
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operation
Language: en
Pages: 372
Pages: 372
Type: BOOK - Published: 2018-07-27 - Publisher: Springer
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and
Language: en
Pages: 374
Pages: 374
Type: BOOK - Published: 2018-03-28 - Publisher: Springer
This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a