Restaurant Marketing for Owners and Managers
Download or Read eBook Restaurant Marketing for Owners and Managers PDF written by Patti J. Shock and published by Wiley Global Education. This book was released on 2003-10-03 with total page 240 pages. Available in PDF, EPUB and Kindle.
Author | : Patti J. Shock |
Publisher | : Wiley Global Education |
Total Pages | : 240 |
Release | : 2003-10-03 |
ISBN-10 | : 9781118395080 |
ISBN-13 | : 1118395085 |
Rating | : 4/5 (80 Downloads) |
Book Synopsis Restaurant Marketing for Owners and Managers by : Patti J. Shock
Book excerpt: This book is a concise, easy-to-use resource for applying marketing strategies to a foodservice facility, addressing issues like: How do I market my restaurant to prospective customers? Do loyalty programs really work in restaurants? How does the design of my restaurant and menu affect the perception of my operation? This text provides the restaurant/foodservice manager with specific tools tying marketing theory to practice. It also includes checklists and examples that can be applied to the day-to-day operation of their business.