New Perspectives on Critical Marketing and Consumer Society
Download or Read eBook New Perspectives on Critical Marketing and Consumer Society PDF written by Elaine L. Ritch and published by Emerald Group Publishing. This book was released on 2021-03-01 with total page 252 pages. Available in PDF, EPUB and Kindle.
Author | : Elaine L. Ritch |
Publisher | : Emerald Group Publishing |
Total Pages | : 252 |
Release | : 2021-03-01 |
ISBN-10 | : 9781839095542 |
ISBN-13 | : 1839095547 |
Rating | : 4/5 (42 Downloads) |
Book Synopsis New Perspectives on Critical Marketing and Consumer Society by : Elaine L. Ritch
Book excerpt: Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought providing guide for all upper-level students of marketing, branding and consumer behaviour.