Marketing Management and Strategy
Download or Read eBook Marketing Management and Strategy PDF written by Peter Doyle and published by Pearson Education. This book was released on 2006 with total page 482 pages. Available in PDF, EPUB and Kindle.
Author | : Peter Doyle |
Publisher | : Pearson Education |
Total Pages | : 482 |
Release | : 2006 |
ISBN-10 | : 0273693980 |
ISBN-13 | : 9780273693987 |
Rating | : 4/5 (80 Downloads) |
Book Synopsis Marketing Management and Strategy by : Peter Doyle
Book excerpt: This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.