Marketing Management, 2nd Edition
Download or Read eBook Marketing Management, 2nd Edition PDF written by Arun Kumar & N. Meenakshi and published by Vikas Publishing House. This book was released on 2011 with total page 942 pages. Available in PDF, EPUB and Kindle.
Author | : Arun Kumar & N. Meenakshi |
Publisher | : Vikas Publishing House |
Total Pages | : 942 |
Release | : 2011 |
ISBN-10 | : 9788125942597 |
ISBN-13 | : 8125942599 |
Rating | : 4/5 (97 Downloads) |
Book Synopsis Marketing Management, 2nd Edition by : Arun Kumar & N. Meenakshi
Book excerpt: Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.