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Pages: 92
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Type: BOOK - Published: 2004 - Publisher: American Library Association
For every library director and administrator, there is a way to describe your organization's value to the community in a few clear, targeted sentences. Create y
Language: en
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Type: BOOK - Published: 2006 - Publisher: American Library Association
In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a co
Language: en
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Pages: 323
Type: BOOK - Published: 2020-12-07 - Publisher: Rowman & Littlefield
Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum
Language: en
Pages: 448
Pages: 448
Type: BOOK - Published: 2006 - Publisher: Walter de Gruyter
Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing"
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Pages: 268
Pages: 268
Type: BOOK - Published: 2002 - Publisher: Routledge
Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters tha