Japanese Consumer Dynamics
Download or Read eBook Japanese Consumer Dynamics PDF written by P. Haghirian and published by Springer. This book was released on 2010-11-24 with total page 244 pages. Available in PDF, EPUB and Kindle.
Author | : P. Haghirian |
Publisher | : Springer |
Total Pages | : 244 |
Release | : 2010-11-24 |
ISBN-10 | : 9780230302228 |
ISBN-13 | : 023030222X |
Rating | : 4/5 (28 Downloads) |
Book Synopsis Japanese Consumer Dynamics by : P. Haghirian
Book excerpt: Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.