Introduction to Revenue Management for the Hospitality Industry
Author | : Kimberly A. Tranter |
Publisher | : Pearson Higher Ed |
Total Pages | : 352 |
Release | : 2011-11-21 |
ISBN-10 | : 9780133004731 |
ISBN-13 | : 0133004732 |
Rating | : 4/5 (31 Downloads) |
Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field.