Introducing Marketing
Download or Read eBook Introducing Marketing PDF written by John Burnett and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle.
Author | : John Burnett |
Publisher | : |
Total Pages | : |
Release | : 2011 |
ISBN-10 | : OCLC:892455379 |
ISBN-13 | : |
Rating | : 4/5 (79 Downloads) |
Book Synopsis Introducing Marketing by : John Burnett
Book excerpt: "Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products."--BC Campus website.