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Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download
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"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the b
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Type: BOOK - Published: 2011-02-23 - Publisher: John Wiley & Sons
The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by mak
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With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and