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Language: en
Pages: 272
Pages: 272
Type: BOOK - Published: 2017-06-30 - Publisher: Edward Elgar Publishing
Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this know
Language: en
Pages: 317
Pages: 317
Type: BOOK - Published: 2020-02-06 - Publisher: Routledge
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist
Language: en
Pages: 276
Pages: 276
Type: BOOK - Published: 2021-03-29 - Publisher: Springer Nature
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of exp
Language: en
Pages: 368
Pages: 368
Type: BOOK - Published: 2016-07-22 - Publisher: IGI Global
Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, n
Language: en
Pages: 394
Pages: 394
Type: BOOK - Published: 2016-08-15 - Publisher: IGI Global
Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue