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Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and
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This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, includi
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Type: BOOK - Published: 2021-10-22 - Publisher: Edward Elgar Publishing
Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research back