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Type: BOOK - Published: 2012-01-01 - Publisher: Edward Elgar Publishing
'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international adve
Language: en
Pages: 656
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Type: BOOK - Published: 2014-01-21 - Publisher: John Wiley & Sons
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handboo
Language: en
Pages: 509
Pages: 509
Type: BOOK - Published: 2015-02-28 - Publisher: IGI Global
Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advert
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Pages: 453
Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
Type: BOOK - Published: 2018-03-02 - Publisher: IGI Global
As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the abi
Language: en
Pages: 397
Pages: 397
Type: BOOK - Published: 2022-06-24 - Publisher: IGI Global
International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international