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Language: en
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Pages: 181
Type: BOOK - Published: 2013-11-19 - Publisher: Springer
Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for im
Language: en
Pages: 248
Pages: 248
Type: BOOK - Published: 2013-07-03 - Publisher: John Wiley & Sons
Globalization is now widely discussed but the debates often remain locked within particular disciplinary discourses. This book brings together for the first tim
Language: en
Pages: 532
Pages: 532
Type: BOOK - Published: 2018-05-04 - Publisher:
Language: en
Pages: 208
Pages: 208
Type: BOOK - Published: 2004-08-12 - Publisher: Routledge
Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of c
Language: en
Pages: 284
Pages: 284
Type: BOOK - Published: 2004 - Publisher: World Scientific
This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global