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Type: BOOK - Published: 2007-07 - Publisher: Adams Business & Professional
For far too long, emotions have been concealed behind closed doors and ignored in favor of rationality and efficiency. But as businesses are forced to forge emo
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Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't
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Type: BOOK - Published: 2003-08-28 - Publisher: John Wiley & Sons
In Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human cognition and communication
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Type: BOOK - Published: 2007-06-01 - Publisher: Crimson Publishing
Lots of us have ideas we think would make great businesses. Most of us never do anything with those ideas. But for those that do, a world of opportunity awaits