Customer Relationship Management: A Step
Download or Read eBook Customer Relationship Management: A Step PDF written by H. Peeru Mohamed and published by Vikas Publishing House. This book was released on 2003-01-01 with total page 237 pages. Available in PDF, EPUB and Kindle.
Author | : H. Peeru Mohamed |
Publisher | : Vikas Publishing House |
Total Pages | : 237 |
Release | : 2003-01-01 |
ISBN-10 | : 9788125912057 |
ISBN-13 | : 8125912053 |
Rating | : 4/5 (57 Downloads) |
Book Synopsis Customer Relationship Management: A Step by : H. Peeru Mohamed
Book excerpt: This book succinctly explains the cardinal principles of effective customer relationship management (CRM) –acquiring, retaining and expanding customer base. The concepts, process, techniques, significance and architectural aspects of CRM are dealt in comprehensive manner. The book would serve as a useful source of reference for designing, developing and implementing CRM in any organization.