Business-to-business Marketing
Download or Read eBook Business-to-business Marketing PDF written by Ray Wright and published by Pearson Education. This book was released on 2004 with total page 540 pages. Available in PDF, EPUB and Kindle.
Author | : Ray Wright |
Publisher | : Pearson Education |
Total Pages | : 540 |
Release | : 2004 |
ISBN-10 | : 0273646478 |
ISBN-13 | : 9780273646471 |
Rating | : 4/5 (78 Downloads) |
Book Synopsis Business-to-business Marketing by : Ray Wright
Book excerpt: Business-to-business markets are markets where one business markets and sells products and services for an organisation's own use or to sell on to other businesses for their own use. This text provides an overview of business-to-business marketing.