Burger Chef
Author | : Scott R. Sanders |
Publisher | : Arcadia Publishing |
Total Pages | : 128 |
Release | : 2009-07-06 |
ISBN-10 | : 9781439621196 |
ISBN-13 | : 1439621195 |
Rating | : 4/5 (96 Downloads) |
Book excerpt: Frank P. Thomas Jr., Donald J. Thomas, and Robert E. Wildman, owners of the General Equipment Company, entered into the fast-food business by opening a 15¢ hamburger restaurant called Burger Chef in Indianapolis in 1958. General Equipment was a manufacturer of restaurant machinery and built the equipment installed in each Burger Chef store. The partners started their new Burger Chef division to sell more equipment; they never could have imagined that Burger Chef would eventually grow to become the nation’s second-largest hamburger chain and beloved by customers in towns and cities across America. Burger Chef continued in business until 1982, cooking its popular flame-broiled hamburgers and introducing its memorable advertising icons, Burger Chef and Jeff.