Building Great Customer Experiences
Download or Read eBook Building Great Customer Experiences PDF written by Colin Shaw and published by Springer. This book was released on 2002-09-13 with total page 291 pages. Available in PDF, EPUB and Kindle.
Author | : Colin Shaw |
Publisher | : Springer |
Total Pages | : 291 |
Release | : 2002-09-13 |
ISBN-10 | : 9780230554719 |
ISBN-13 | : 0230554717 |
Rating | : 4/5 (19 Downloads) |
Book Synopsis Building Great Customer Experiences by : Colin Shaw
Book excerpt: This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.