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Language: en
Pages: 257
Pages: 257
Type: BOOK - Published: 2007-08-07 - Publisher: Palgrave Macmillan
In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create ef
Language: en
Pages: 308
Pages: 308
Type: BOOK - Published: 2008-08-19 - Publisher: St. Martin's Press
Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they've experimented with and i
Language: en
Pages: 285
Pages: 285
Type: BOOK - Published: 2013-01-08 - Publisher: Macmillan
Explains how top brands have maintained a competitive edge, how rapid Internet-based networks are challenging the control of brand reputation, and how companies
Language: en
Pages: 288
Pages: 288
Type: BOOK - Published: 2013-01-08 - Publisher: St. Martin's Press
In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promote or
Language: en
Pages: 260
Pages: 260
Type: BOOK - Published: 2007 - Publisher: Kogan Page Publishers
Profit Brand presents a results-driven view of branding that any CEO or CFO would applaud. While branding strategies often concern themselves with "awareness,"