Better Business by Phone
Author | : Valerie O'Dea |
Publisher | : Purdue University Press |
Total Pages | : 252 |
Release | : 1999 |
ISBN-10 | : 1557531552 |
ISBN-13 | : 9781557531551 |
Rating | : 4/5 (52 Downloads) |
Book excerpt: Telebusiness has succeeded in making the telephone anintegral and profitable part of business strategy and operation. However, moreoften than not, telesales is a 'bolt-on' activity to the sales department andtelemarketing is an add-on task for the marketing or research department.Telemanagement is a responsibility given to someone already managing anotherbusiness area, telecommunications is a field entrusted mainly to computer professionals,and telestrategy is set only by those implementing or running dedicated 'callcenters.' Combining these is a marriage normally contracted to outsideconsultants and independent firms. This book explains how to perform andachieve this combination in simple and practical terms as a core part of acorporate business strategy.