Related Books
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2017 - Publisher:
Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understan
Language: en
Pages: 497
Pages: 497
Type: BOOK - Published: 2016-09-13 - Publisher: Routledge
Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understan
Language: en
Pages: 312
Pages: 312
Type: BOOK - Published: 2016-09-13 - Publisher: Taylor & Francis
Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understan
Language: en
Pages: 418
Pages: 418
Type: BOOK - Published: 2018-12-07 - Publisher: Taylor & Francis
Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addres
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2009 - Publisher: Edward Elgar Publishing
The future of measurement in marketing is about to be set. This title will raise researchers' awareness of measurement issues and contributes to a transfer of k