Advertising for People Who Don't Like Advertising
Download or Read eBook Advertising for People Who Don't Like Advertising PDF written by Kesselskramer and published by Laurence King Publishing. This book was released on 2012-05-17 with total page 0 pages. Available in PDF, EPUB and Kindle.
Author | : Kesselskramer |
Publisher | : Laurence King Publishing |
Total Pages | : 0 |
Release | : 2012-05-17 |
ISBN-10 | : 1856698254 |
ISBN-13 | : 9781856698252 |
Rating | : 4/5 (54 Downloads) |
Book Synopsis Advertising for People Who Don't Like Advertising by : Kesselskramer
Book excerpt: This is a book by a company that dislikes advertising as much as anyone. Yet, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It is intended for anyone who has ever hated a web banner or zapped an ad break.