Advertising Account Planning
Download or Read eBook Advertising Account Planning PDF written by Carol J. Pardun and published by Rowman & Littlefield. This book was released on 2019-06-05 with total page 156 pages. Available in PDF, EPUB and Kindle.
Author | : Carol J. Pardun |
Publisher | : Rowman & Littlefield |
Total Pages | : 156 |
Release | : 2019-06-05 |
ISBN-10 | : 9781538114087 |
ISBN-13 | : 1538114089 |
Rating | : 4/5 (87 Downloads) |
Book Synopsis Advertising Account Planning by : Carol J. Pardun
Book excerpt: Advertising Account Planning in the Digital Media Landscape gives readers the tools to navigate the account planning process online. Incorporating insights from current advertising professionals, this core text explains what the account planner does and the research needed for account planning to be successful within the digital landscape.