A Framework for Marketing Management
Download or Read eBook A Framework for Marketing Management PDF written by Philip Kotler and published by . This book was released on 2006 with total page 360 pages. Available in PDF, EPUB and Kindle.
Author | : Philip Kotler |
Publisher | : |
Total Pages | : 360 |
Release | : 2006 |
ISBN-10 | : 0132301423 |
ISBN-13 | : 9780132301428 |
Rating | : 4/5 (23 Downloads) |
Book Synopsis A Framework for Marketing Management by : Philip Kotler
Book excerpt: For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.