The Profits and Perils of Passion in Entrepreneurship provides an overview of current knowledge and highlights opportunities ripe for additional investigation.

It takes passion to start a new business. But that same entrepreneurial enthusiasm can also lead you astray.Over six million Americans start businesses every ye

"The companion CD-ROM contains all forms from the book, plus a pre-written, editable business plan in Microsoft Word format"--Cover.

“[McCullough] shares fresh ideas, content, and strategies for creating a life and a business that you love. Reading this book will elevate your life!” —Ti