Sports Sponsorship and Marketing Communications
Download or Read eBook Sports Sponsorship and Marketing Communications PDF written by Wim Lagae and published by Financial Times/Prentice Hall. This book was released on 2005 with total page 272 pages. Available in PDF, EPUB and Kindle.
Author | : Wim Lagae |
Publisher | : Financial Times/Prentice Hall |
Total Pages | : 272 |
Release | : 2005 |
ISBN-10 | : UOM:39015062884286 |
ISBN-13 | : |
Rating | : 4/5 (86 Downloads) |
Book Synopsis Sports Sponsorship and Marketing Communications by : Wim Lagae
Book excerpt: Sports Sponsorship and Marketing Communications concentrates primarily on the objectives of marketing communication of brands that invest in sport sponsoring and how sponsors can utilise sport sponsoring to achieve brand and sales-related objectives. This book provides a truly European approach to this emerging field and provides the reader with a very clear link between marketing communications theory and the practicalities of sports sponsorship. This book is written for any students studying sports marketing, sports management, physical education or broader marketing courses. The book also aims to reach professionals in this field.