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Language: en
Pages: 300
Pages: 300
Type: BOOK - Published: 1988 - Publisher: Cornell University Press
A textbook in communication and cultural studies. It offers a comprehensive approach to the study of the ways in which meaning is constituted in social life.
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2010 - Publisher: Graphic Guides
Unique graphic introductions to big ideas and thinkers, written by experts in the field.
Language: en
Pages: 234
Pages: 234
Type: BOOK - Published: 2012-02-16 - Publisher: OUP Oxford
Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or
Language: en
Pages: 260
Pages: 260
Type: BOOK - Published: 1986-07-22 - Publisher: Indiana University Press
"Eco wittily and enchantingly develops themes often touched on in his previous works, but he delves deeper into their complex nature . . . this collection can b
Language: en
Pages: 182
Pages: 182
Type: BOOK - Published: 1982-01-01 - Publisher: Yale University Press
The book offers . . . a clutch of examples of semiotics usefully and intelligently applied, which Scholes's patient, cheerful tone and his resolutely concrete v