Entrepreneurial Marketing
Download or Read eBook Entrepreneurial Marketing PDF written by Beth Goldstein and published by SAGE Publications. This book was released on 2019-12-17 with total page 301 pages. Available in PDF, EPUB and Kindle.
Author | : Beth Goldstein |
Publisher | : SAGE Publications |
Total Pages | : 301 |
Release | : 2019-12-17 |
ISBN-10 | : 9781544397436 |
ISBN-13 | : 1544397437 |
Rating | : 4/5 (36 Downloads) |
Book Synopsis Entrepreneurial Marketing by : Beth Goldstein
Book excerpt: Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.