Exploring Corporate Strategy
Author | : Gerry Johnson |
Publisher | : Pearson Education |
Total Pages | : 924 |
Release | : 2008 |
ISBN-10 | : 027371192X |
ISBN-13 | : 9780273711926 |
Rating | : 4/5 (2X Downloads) |
Book excerpt: Among the most valuable features and aids to learning in the book are: --- Balance of theory and practical issues within the strategic process, with a strong research basis --- Mixture of short and long cases with wide geographical and sector coverage, which allow greater flexibility for instructors --- “Key Debates” focus on areas of current academic research --- Critical commentaries encourage the reader to examine different strategic perspectives --- Exemplary teaching and learning package saves lecturers time and helps students learn --- The text includes access to a companion website, which provides: --- For Instructors: teaching manual with case notes, PowerPoint slides, additional classic cases from previous editions, a testbank --- For Students: self-assessment questions, audio guides, weblinks, a glossary and revision “flashcards”.