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Type: BOOK - Published: 2015-07-10 - Publisher: Cuvillier Verlag
This dissertation is devoted to attitudes of consumers toward luxury in two agricultural markets, horse sports and foods. Literature postulates a change of perc
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Type: BOOK - Published: 2012-11-10 - Publisher: Springer Science & Business Media
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in
Language: en
Pages: 251
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Type: BOOK - Published: 2021-11-21 - Publisher: Routledge
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop
Language: en
Pages: 203
Pages: 203
Type: BOOK - Published: 2011-12-27 - Publisher: John Wiley & Sons
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese
Language: en
Pages: 318
Pages: 318
Type: BOOK - Published: 2020-10-23 - Publisher: IGI Global
Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has chang