Related Books
Language: en
Pages: 311
Pages: 311
Type: BOOK - Published: 2021-01-03 - Publisher: Kogan Page Publishers
How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start
Language: en
Pages: 269
Pages: 269
Type: BOOK - Published: 2015-05-03 - Publisher: Kogan Page Publishers
What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does G
Language: en
Pages: 288
Pages: 288
Type: BOOK - Published: 2020-07-03 - Publisher: Kogan Page
Put brand theory into action and learn from the strategies and expertise of luxury organizations, to understand why certain brands become stellar prestige brand
Language: en
Pages: 361
Pages: 361
Type: BOOK - Published: 2023-03-03 - Publisher: Kogan Page Publishers
Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technolog
Language: en
Pages: 244
Pages: 244
Type: BOOK - Published: 2003-02-25 - Publisher: Penguin
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands