Automobile Industry in India
Download or Read eBook Automobile Industry in India PDF written by Dr. M. Sirajudeen and published by Educreation Publishing. This book was released on with total page 229 pages. Available in PDF, EPUB and Kindle.
Author | : Dr. M. Sirajudeen |
Publisher | : Educreation Publishing |
Total Pages | : 229 |
Release | : |
ISBN-10 | : |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Book Synopsis Automobile Industry in India by : Dr. M. Sirajudeen
Book excerpt: This book is aimed to bring out the understanding of brand positioning of two wheelers in the minds of customers i.e., whether the customers have brand awareness, brand image, brand identity, brand knowledge about two wheelers which lead them to satisfaction. In turn, their brand preferences towards specific two wheelers among popular brands such as Hero, Honda, TVS, Suzuki, Bajaj and Yamaha were associated with brand positioning.