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Language: en
Pages: 256
Pages: 256
Type: BOOK - Published: 2014-03-13 - Publisher: A&C Black
Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion
Language: en
Pages: 216
Pages: 216
Type: BOOK - Published: 2005-03 - Publisher:
This book provides a much-needed evaluation of the history of men's fashion advertising in the first half of the twentieth century. Arguably, modernism provided
Language: en
Pages: 273
Pages: 273
Type: BOOK - Published: 2019-11-14 - Publisher: Routledge
Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of
Language: en
Pages: 256
Pages: 256
Type: BOOK - Published: 2004 - Publisher: Texas Tech University Press
Throughout the twentieth century the ready-to-wear industry, fashion journalism, and mass-media advertising fueled one another’s success by identifying an eve
Language: en
Pages: 472
Pages: 472
Type: BOOK - Published: 1999 - Publisher: Fairchild Books & Visuals
This basic text explores the advertising and promotion methods used by fashion professionals and the role each method plays in the industry.