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Language: en
Pages: 374
Pages: 374
Type: BOOK - Published: 2012-06-19 - Publisher: John Wiley & Sons
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert a
Language: en
Pages: 200
Pages: 200
Type: BOOK - Published: 1997 - Publisher: MacMillan Publishing Company
A concise handbook which outlines the principles and practice of writing effective advertisements, brochures, direct mail and every other type of copy intended
Language: en
Pages: 431
Pages: 431
Type: BOOK - Published: 2007-04-01 - Publisher: Holt Paperbacks
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executi
Language: en
Pages: 252
Pages: 252
Type: BOOK - Published: 2015-10-28 - Publisher: Ravenio Books
This book might well have carried the subtitle Or 44 Years in the Copy Department instead of its present one. Even a copywriter, whose breed is not noteworthy f
Language: en
Pages: 186
Pages: 186
Type: BOOK - Published: 2016-02-16 - Publisher: Morgan James Publishing
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling autho