The Museum Marketing Handbook
Download or Read eBook The Museum Marketing Handbook PDF written by Sue Runyard and published by Stationery Office Books (TSO). This book was released on 1994 with total page 140 pages. Available in PDF, EPUB and Kindle.
Author | : Sue Runyard |
Publisher | : Stationery Office Books (TSO) |
Total Pages | : 140 |
Release | : 1994 |
ISBN-10 | : 011290517X |
ISBN-13 | : 9780112905172 |
Rating | : 4/5 (7X Downloads) |
Book Synopsis The Museum Marketing Handbook by : Sue Runyard
Book excerpt: Why should museums invest time and resources in developing a marketing strategy when there are so many other demands on their limited budget? The simple answer is that there is evidence that effective marketing assists the survival of the museum.