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Type: BOOK - Published: - Publisher: Compton House Publishing Ltd
In this digital video book, PepsiCo UK and Ireland President Matin Glenn charts the meteoric rise of Walkers crisps to Britain's number one FMCG brand, providin
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Type: BOOK - Published: 2006 - Publisher: Morlacchi Editore
Language: en
Pages: 245
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Type: BOOK - Published: 2011-01-19 - Publisher: John Wiley & Sons
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employe
Language: en
Pages: 520
Pages: 520
Type: BOOK - Published: 2000-01-15 - Publisher: Macmillan
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the b
Language: en
Pages: 0
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Type: BOOK - Published: 2011 - Publisher: Profile Books(GB)
A brilliant study on the nature of choice and how limitless freedom can lead to despair.