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Language: en
Pages: 273
Pages: 273
Type: BOOK - Published: 2020-08-06 - Publisher: Bloomsbury Publishing
Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landsca
Language: en
Pages:
Pages:
Type: BOOK - Published: - Publisher:
This text enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employ
Language: en
Pages: 471
Pages: 471
Type: BOOK - Published: 2021-07-17 - Publisher: Springer Nature
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a
Language: en
Pages: 273
Pages: 273
Type: BOOK - Published: 2019-11-14 - Publisher: Routledge
Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of
Language: en
Pages: 231
Pages: 231
Type: BOOK - Published: 2013-03-18 - Publisher: John Wiley & Sons
Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandisin