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Type: BOOK - Published: 2011-05-11 - Publisher: SAGE Publications
Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environ
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Type: BOOK - Published: 2011-02-01 - Publisher: New Society Publishers
The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that
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Pages: 237
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Type: BOOK - Published: 2012 - Publisher:
In this work the focus turns to the environment and how social marketing can be successful to change environmental behaviour. The text begins with a definition
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Pages: 521
Pages: 521
Type: BOOK - Published: 2011-10-20 - Publisher: SAGE Publications
The Fourth Edition of Social Marketing is the definitive textbook for the planning and implementation of programs designed to bring about social change. No othe
Language: en
Pages: 252
Pages: 252
Type: BOOK - Published: 2018-07-27 - Publisher: IGI Global
Social media has quickly become one of the most effective tools in reaching masses of people. As environmental issues are becoming more prevalent and frequently