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Language: en
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Pages: 257
Type: BOOK - Published: 2011-05-11 - Publisher: SAGE Publications
Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environ
Language: en
Pages: 184
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Type: BOOK - Published: 2011-02-01 - Publisher: New Society Publishers
The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that
Language: en
Pages: 257
Pages: 257
Type: BOOK - Published: 2011-05-11 - Publisher: SAGE
Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection
Language: en
Pages: 592
Pages: 592
Type: BOOK - Published: 2013-01-18 - Publisher: John Wiley & Sons
How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing g
Language: en
Pages: 521
Pages: 521
Type: BOOK - Published: 2011-10-20 - Publisher: SAGE Publications
The Fourth Edition of Social Marketing is the definitive textbook for the planning and implementation of programs designed to bring about social change. No othe